Shrill Society: First off, tell us about the name Daisy Natives. I think of a very awesome, free-spirited alter ego.

Sarah Eckett: That’s actually exactly what it was. When I was starting out, I kept a notebook next to my bed and I woke up with the name in my head. I can’t really explain why. I mean, daisies are my favorite flower. And then the word “natives” is like me not wanting to forget where I came from. So a girl who is grounded in who she is, knows what she wants, and let’s her freak flag fly.

I love that. Our Nasty Woman planner theme for January is “know your own power,” so the message of your Girls Support Girls designs really resonates. What was happening in your life when you made that design or why was it important for you to get that message out?

Honestly it started as, you know, girls are born and bred to hate each other, and it’s put into our minds at a very young age that we should look at each other as competition. I wanted to change that whole narrative because that’s not useful to anybody. I created the shirt in 2015, so before Trump was elected. Then the Women’s March kind of blew up the shirt, so I’m really happy about how it turned into a political statement. I think that’s super important. It now stands for solidarity and sticking together.

One of the things that is important to us at Shrill Society is helping people understand how they can be the change they want to see in the world even if they are at the beginning of that journey. Can you talk about how you embody your Girls Support Girls ethos in your daily life?

That’s what my brand is all about honestly―surrounding yourself with people who inspire you, empower you, and don’t put you down. Our social media has definitely cultivated a community of that exact woman. So it’s really just cheering each other on and listening to your fellow females. And just allowing them to thrive and not looking at them as competition.

I also love the tagline on the Daisy Natives Instagram: “Magical things for magical beings.” Magic can mean different things to different people. What are some of the things that spark magic for you?

Friendships, definitely. I think magic can be found in really solid relationships and friendships. Being free to create and do whatever makes you happy. I want magic to be a part of everyday life in Daisy Natives land.

What’s one thing you’re hoping to manifest in 2019?

I’m hoping to manifest even more magic in my life. I have lots of goals for Daisy Natives which include expanding into more than just t-shirts and accessories. And I’m manifesting more wonderful female relationships and friendships. I’m hoping that Daisy Natives is a light for people in the dark times we are in right now.

I hope all of that for you in 2019!

Power up with the Daisy Natives collection! Buy a Girls Support Girls tee in white, pink, or green through Shrill Society before the end of January and Daisy Natives will throw in a sticker freebie just for our customers.